Joost Van Nispen is a pioneer and great popularizer of the economy and digital marketing. He was born in Amsterdam and has lived in Spain since 1989.

He has a degree in Mathematics and Computer Science from Dartmouth College, in the United Kingdom, and a Master of Science from the Massachusetts Institute of Technology. He began his professional career at 197.7 at the Time-Life magazine publishing company, where he became Marketing Director of the company’s operation in Spain.

He then began his stint in the agency world at Ogilvy & Mather Direct. In 1982 he was the founder and director of the first office of the network in South Africa, to which he was linked for four years. From there he went, with the position of managing director, to the agency’s headquarters in Frankfurt, where he worked until 1987, when he was appointed regional director of the network for the European market, based in London. Two years later he moved to Spain as president and CEO of the agency, a position he held until 1991.

His interest in training first materialized with his appointment as president of the Ogilvy & Mather Worldwide Institute in 1992 and materialized two years later with the founding of ICEMD, which was a pioneer entity in Spain in training in digital economy and commerce. electronic.

In recent years, he has held the positions of Chief Evangelist of ICEMD, a teaching entity that he himself founded in 1994 and which was acquired by ESIC in 2012, and Chief Disruption Officer and Member of the Board of Directors of this business school, to the who has been linked for three decades.

Joost Van Nispen is a lover of travel, culture and gastronomy, which is why he has decided to create this space to tell about his interesting adventures around the world.